Digital Marketing Career Program

  • feature.title Industry Level Projects & Case Studies
  • feature.title Lifetime Access
  • feature.title Average Salary ₹10-15 LPA
  • feature.title Mentor Support

Build a successful career in the field of Digital Marketing with our exclusive career program. Learn latest tools and strategies from industry experts & avail certifications too. Enroll now! download-iconDownload Course Curriculum
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Internship
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Certificates
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Placement Assistance

What will you learn?

  • Wordpress
  • SEO
  • SEM
  • Social Media Marketing
  • Content Marketing
  • E-Mail Marketing
  • Video Marketing
  • Paid Ads
  • Affiliate marketing
  • E-commerce
  • Web Analytics

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Course Introduction

Build a successful career in the field of Digital Marketing with our exclusive career program. Learn latest tools and strategies from industry experts & avail certifications too. Enroll now!

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Digital Marketing Case Studies

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Digital Marketing Case Studies
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Know Your Teachers

Rushikesh Pandit

Co-Founder BitPandit, Digital Marketing Expert | 11+ Years of Experience

About

He is an entrepreneur and a Digital & Social Media Marketing Expert. With more than 11 years of experience he has worked with institutes like TISS, Deakin Business School, Liverpool Business School and a lot more.

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More about Digital Marketing Career Program

Welcome to the 1-year Digital Marketing Career Program by Testbook Skill Academy, where you will learn the A to Z of digital marketing and start a successful career in Digital Marketing's furiously competitive environment!

With advancing patterns and evolving trends, the methods of outreach through marketing have advanced. An individual who is keen to have an effective career in marketing must continually be upgraded with advancing patterns. The Digital Marketing Career Program is a one-year professional course that would aid you in learning, implementing and executing all the aspects of Digital Marketing accompanied by professional projects and certifications. 

Most businesses these days win their benefits by means of a viable digital marketing methodology. Subsequently it becomes important for an advertiser to know the fundamental procedures of digital marketing and different online social media stages that can be utilized for effective lead era and development of trade by sales and marketing.

One of our notable features is that we will provide candidates with two separate certificates. A Testbook Training certificate and a Testbook Internship certificate. Both certificates will have their list of requirements to be fulfilled by candidates before proudly displaying them on their resume.

To be a successful digital marketer in these present times, you must have a clear understanding of SEO, WordPress, Facebook and Google Analytics, Content Management, Search Engine Marketing, Email Marketing, Affiliate Marketing, Case Studies, Web Analytics, Paid Ads, which are primarily utilized in different fruitful Digital Marketing campaigns, to begin a career as a Digital Marketer. Moreover, Testbook provides you with all the knowledge about the topics mentioned above in this Digital Marketing Career Program. We are honoured to deliver to you the Digital Marketing course at Testbook Skill Academy, which is all you need to kickstart your career as an effective Digital Marketer. Hurry now to book your seats before the enrollment closes for the Digital Marketing Course at Testbook Skill Academy!!

Digital Marketer- Roles and Responsibilities

A digital marketing manager is in charge of creating, implementing, and managing marketing initiatives that promote a company or brand's products and services. He or she is responsible for raising brand recognition and utilising the digital realm to increase traffic to the company's website and generate leads/customers. 

Analytics 

Email Campaigns

CRM

KPI

Web Content 

Project Management

Digital Strategy 

Content Marketing

Paid Search 

-

Here are the key responsibilities of the digital marketer:

  • Plan and track the brand's online presence.

  • Possessing the ability to conduct data-driven analysis

  • Ability to conduct email marketing campaigns and analyse them (To learn everything you need to know about email marketing, take this online course.)

  • Create and manage online paid and organic campaigns across all platforms.

  • Using a Web analytics tool, track and report on the success of all digital marketing operations.

  • Current tactics should be updated to reflect current digital trends.

  • Maintain relationships with agencies and other vendors.

Join Digital Marketing Course with Training and Internship here!

Scope of Digital Marketer in India

India is one of the most active digital markets in the world. The country is home to one of the world's largest populations of internet users. India will have almost 974.86 million internet users by 2025. Because the country's economy is growing at double-digit rates, it's only natural that digital marketing will have a lot of potential.

The digital marketing industry is worth $68 billion and increasing at a 40% annual rate. Job positions and opportunities will undoubtedly expand as the number of internet users and enterprises adopting digital marketing grows.

  • Scope of Digital Marketing for Business

Businesses throughout the country are becoming more digitally aware and recognising the value of digital marketing. As a result, many businesses are putting money into digital marketing in order to establish a strong online presence and offer their products and services to potential clients.

Because firms have financial control and campaigns can be optimised, digital marketing is cost effective. Campaigns can be precisely targeted and have demonstrable outcomes. Traditional marketing makes all of these tough, so businesses are turning to digital marketing. Digital marketing is used exclusively by 40% of today's firms, and it is expected that more than 90% of enterprises will use it in the future.

  • Scope of Digital Marketing for Jobs/ Career

In 2017, one of the earliest stages of digital marketing's development, the industry created about 8 lakh employment in only one quarter. As a result, you can picture the number of jobs that have been created thus far. This industry was mostly unaffected by the epidemic due to its digital nature, and it is expected to increase in the coming years.

Digital marketing encompasses copy, design, technology, social media, marketing, funding, and business growth. As a result, as digital marketing expands, all of these areas will expand as well. Many employment will be available in various sub-sectors, and students will be able to build solid, long-term careers. The majority of digital marketing professions are also extremely lucrative.

Salary for Digital Marketer 

The typical compensation for a basic level/newcomer in digital marketing is around Rs 3.0 Lacs to 4.0 Lacs per year. This will be determined by a variety of other elements such as talents, organisation, and job location.

In India, the average income for a Digital Marketing Manager is around Rs 8.0 Lacs. In the Bangalore area, a Digital Marketing Manager is said to earn Rs 15 lacs a year. Social media marketing, search engine marketing (SEM), search engine optimization (SEO), and Google Analytics are some of the most common talents required of a Digital Marketing Manager (Web Analytics).


Career Prospects for Digital Marketing Course

Digital marketing has picked up a lot of scope in recent years, if the candidates master the SEM and SEO skills it would easily land them a high paying job. Here are a few career paths which candidates can choose through this course-

  • Digital Marketing Manager

  • Search Engine Optimizer

  • Social Media Marketer

  • Content Marketer 

  • Email Marketer

  • SME

Exclusive Perks of Testbook Digital Marketing Course

Along with video lessons, assignments and live classes to cover the basics of Digital Marketing Career Program. Testbook is here to take care of its learners after the course is over. 

Course Training

We provide the best of the training in the industry to tackle email marketing, SEO, ads etc. With our training programme and various assignments, the learner will be able to finish their projects with ease that too for an entire year.

Internship Certificate

We provide TWO Testbook authorised certificates to our learners that they can use to showcase the skills they know before their recruiters or clients. This internship certificate will be provided as a soft copy which they can tag on their linkedin profile as well.

Placement Opportunities

The candidates can get the benefit of attending the placement conclave conducted by Testbook from time to time. A lot of top companies participate in the same and being a Testbook learner they will get the benefit of getting a job easily. 

Features of Digital Marketing Career Program

There are tonnes of benefits which candidates can avail on enrolling for the Digital Marketing Course. Learning this Digital Marketing Training is one of the essential skill sets which will help candidates highlight their resume over other applicants. Here is everything you must know about the Digital Marketing Course by Testbook Skill Academy.

  • Project Led Curriculum: Gain a good command over all the Digital Marketing aspects and execute all that you have learned in our Digital Marketing Course in a professional real-time project. Attend the Live Lectures taken by our Learning experts and master this field by working on major industry level projects with us.

  • Mentorship & Doubt Support: One on one doubt solving sessions will be conducted by the Testbook Skill Academys’ team. You can now extensively excel by solving problems and woking on projects under the guidance of a cut above the rest faculty.

  • Placement Assistance: All the possible aspects of Digital Markering are wrapped in this course and it comes with premium placement assistance sessions that would highly be of the essence for your career in this field. You will learn from the industry experts and you will also appear for a mock interview. Besides, you’ll receive entire assistance by our team in building your portfolio as well as resume. 

  • Peer/Community Interaction: Our each and every session is highly interactive and professional. The sessions are conducted on Slack Channel and we ensure to deliver the best of the knowledge available. 

  • Capstone Projects: These projects are curated to analyse your level of knowledge and to interpret your level of problem solving abilities in a professional manner. Implementation of the entire project would be in the guidance of our mentors and this project would elevate and add up in your resume. 

  • Bilingual Classes: With the introduced bilingual mode of communication, our specialized trainers will make your understanding of the topics much easier, both in English and in Hindi. This course is extensively available for beginners too. 

  • Training Certification: With Testbook Skill Academy's Digital Marketing Course, you will get a certificate that will raise the esteem of your profile. Attend the course from the comfort of your home and get a certificate that will make you stand out from the others. Please note that in order to get this certificate, the candidates must complete and clear a certification test after which their certificate will be granted.

  • Assistive Project/ Assignments: After completing the Digital marketing Training, there are 04 Practical Assistive Assignments to help you know about the practical industrial involvement of this course. These assignments are designed for candidates to solve on their own. However, there is no cause for worry. Our experts and trainers will be available throughout the course to help you each time you get stranded.

  • Instructor Guided Course: The Digital Marketing Career Program was planned with the nature of learners in mind, from college students to working individuals, anyone can attend the online sessions any time. The course is Instructor Guided with proper mentorship! You'll be able to take your own time to think and wrap up the course with the concepts. This will stay for an entire year with you.

  • Internship Certification: The students enrolled in this course will be given a chance to apply their learning on actual circumstances at Testbook. Upon submission, they will be granted an internship certificate on completion of certain criteria. This Digital marketing internship certification would boost your CV and take you one step ahead in your career.

Tools that you will learn in the Digital Marketing Course:

SEO tools are a prerequisite for achieving a decent job and hence Testbook unquestionably will teach you the real-time use of these tools and a better & broader understanding for the same. Mentioned below are tools about which you will learn in this course:

  • Mail Chimp

  • Hootsuite

  • Google Ads

  • Wordpress

  • Google Analytics 

  • Figma

  • Facebook Business Manager

All these tools are enough to gain a decent paying job. Learn about each and every tool in detail by enrolling for this course now. 

Digital Marketing Course Certifications

On completion of the course, candidates will be provided the Digital Marketing Training certificate if they clear the final training test with at least 60% marks. Candidates can also avail the Digital Marketing Internship certificate on completion of an internship project with at least 50% marks at the end of the course. Candidates must note that no additional charges are required for these certificates. 

What Will You Learn?

At Testbook Skill Academy’s Digital Marketing Course, you will learn the following fundamentals that are required to become a successful Digital Marketer:

  • WordPress

  • Search Engine Optimisation

  • Facebook Ads

  • Google Ads

  • Content Marketing

  • Blogging

  • Email Marketing

  • Freelancing

With this Digital Marketing Course, you will learn the basics, techniques, and concepts that can make your projects stand out from the crowd, and showcase you as a skilled digital marketer. 

Highlights of the Digital Marketing Career Program

  • Industry Level Tutors: There's no compromise on the quality of Testbook Skill Academy, we offer each specialized course which meets current industrial benchmarks. We have industry-level mentors with a wide range of knowledge and involvement, to assist you with what the industry needs from you as a Digital marketer.

  • Assistive Projects/ Assignments: We have Assistive Projects/ Assignments that are exceptionally relevant to the modern industry level. By understanding the demands, you'll be able to learn the concepts much more effectively and have an exceptional ability to outstand the others. This moreover will allow you the certainty to begin and lead to successful Digital Marketing campaigns independently.

  • Training and Internship Certificate: The Digital Marketing Course provides candidates with the Training and Digital Marketing Internship certificates at the end of the course.

Why Should You Take This Course?

Digital marketing has advanced drastically over time due to the extended web access and use. With everything being digitized marketing has boomed in the past years. Here are a few reasons why one should take up the Digital Marketing Course-

  • Digital Marketing has become a highly demanded and high paying job as almost all the business firms are hiring them for their branding. It means that digital marketing is a better paying job.

  • The digital economy is increasing at a faster pace hence the demand of digital marketers can be seen increasing day-by-day, but without any training, candidates won't be able to opt for the positions. 

  • The more advanced the candidate is in this the more pay he can avail. In this course candidates will be taught everything from scratch to an advanced level. 

  • Digital marketing is a both technical and creative field. And as the online platforms are increasing day by day, it seems that digital marketers will be in-demand in future as well.

Benefits of the Digital Marketing Course

  • One of the profoundly competitive courses that you can easily learn and apply in your professional lives. 

  • The Digital Marketing field has more esteem and openings for enlistment in the future. 

  • Virtual live courses that are totally secure, particularly in a widespread lockdown scenario 

  • Online video sessions that can be attended as per the candidates convenience.

  • Instructor Guided course, so as to offer you adaptability whereas learning from Industry-experienced guides and viable assignments to be able to handle independent Digital Marketing campaigns. 

  • Certificates merely can appear to heighten the esteem to your profile and get through the recruitment interviews.

Relevance of the Digital Marketing Course

We have entered the advanced time immovably in 2020. The COVID-19 widespread has constrained us into it. And, this has made businesses move to Online Digital Marketing as well so they can survive. This quick switch has made us realize that going Digital Marketing is beneficial and has taken a toll successfully. The significance of Digital Marketing has helped many businesses grow immensely and the businesses will proceed to capitalize on this drift the next year. Digital Marketing connects you with the youthful era which shapes the bulk of a business’ client/customer base. Hence it is necessary that you keep up with the advancements and build your skill sets accordingly. 

Faculty of Digital Marketing Career Program

Candidates will be learning from exceedingly talented and expert mentors comprising Rushikesh Pandit and others. The tutors have unmatchable knowledge within the field of Digital Marketing and will assist you to construct your abilities as highly as theirs. It will be a privilege to be mentored and guided by them in this stepping stone to your success.

Check out these articles to know more about Digital Marketing:

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Why should I enroll for the "Digital Marketing Career Program"?
“Digital Marketing Career Program” is a live & video course designed by industry experts which will help you gain the required skill to build your career in Digital Marketing. This course will help you learn latest tools & strategies through live classes, video modules, quizzes and assignments.
Are these live classes or video lessons?
This course consists of both live classes & video lessons.
What happens if I don’t complete all the scheduled activities?
We encourage you to follow the course schedule and complete all the activities on time. But in case you are unable to do so due to some reason, you will have access to all the course content until the pass expires.
Can the classes be downloaded?
Yes. You will be able to download the classes on Testbook App.
Will I be able to ask doubts? How?
Yes, after you have purchased the course, click on the “Doubts & Discussion” tab on your course dashboard and ask any course-related doubts.
Do I need to pay extra for the certification test or certificate?
No, you don’t have to pay any extra cost for the certification test or the certificate.
What is Testbook Pass?
Testbook Pass is a special membership pass that unlocks all the tests under all the exams available on Testbook. With Testbook Pass, you can take unlimited tests. Now you can focus on your exam preparation and not on which test series to purchase.
How many tests and exam do I get when I buy the Testbook Pass?
With Testbook Pass, all the tests under all the exams on Testbook are unlocked. There is no limit on the tests that you can attempt after you buy the Pass. As long as your Pass is valid, you can take as many tests as you want. You can find all the available test series and test release plans on the Pass page. We cover over 50 exams as of now and will keep on adding new test series as and when new exam notifications are out. If you are not able to find your exam/test series, please write to [email protected]
When will my Pass expire?
It depends on which Pass you have purchased. Validity of the Pass is mentioned on the Pass and you can also check it in your account settings or on Pass
Will I be able to access my tests after my Pass expires?
No. You should attempt all your tests before your Pass expires. You will NOT be able to access the solution and analysis of attempted tests. After your Pass expires, you will have to renew it to access unattempted, attempted and new tests.
Will all of my attempted tests be available during the Pass validity period?
Yes, till your Pass is valid you can review attempted tests provided Test hasn't expired. Test expiry date is independent of Testbook Pass expiry date. Attempted Tests are available for the next 15 days after the Test expiry date.
How can I renew my Testbook Pass?
You can renew the Testbook Pass anytime, just like you purchased it. Since the Pass has already been purchased, the renewal can be done by navigating to the page where plans are available. Once the renewal process has been completed, validity of your Pass will be extended accordingly.
If I renew the Pass, can I get to reattempt the tests that I have already taken?
No, attempted tests cannot be re-attempted. Although, you can reattempt all incorrect and skipped questions using the reattempt feature available for Tests. To access Attempted Tests, you must have a valid Pass.
What happens if I renew the Pass before the expiry date?
If you renew the Pass before the expiry date, the duration of Pass simply gets added to the remaining days in your currently active Pass. For example, if you renew your monthly Pass 20 days before the expiry date, your renewed Pass will now be valid for a total of 50 days.
Can I attempt a test multiple times?
A test can be attempted only once. However, you can refer to the solutions and analysis of the attempted tests as many times as you want.
Can I download the question paper with solutions after the test?
No, you cannot download the paper; however, you can access the paper and its solutions by logging into your account on the website or on the App.
Do you also provide solutions for the questions?
Yes, detailed solutions will be available to you after you finish the test. You will be able to access these solutions anytime after you have taken the test.
Will I get any report card after the test?
Yes, you will get a detailed analysis of your performance after submitting the test. You will also receive an email with your test report.
Till when can I access the solutions and analysis of my attempted tests?
To access solutions and analysis, you should have a valid Pass and test should not have expired. Attempted Tests will be available for review till 15 days after Test Expiry date.
Will all of my attempted tests be available during the Pass validity period?
Yes, till your Pass is valid you can review attempted tests provided Test has not expired. Test expiry date is independent of Testbook Pass expiry date. Attempted Tests are available for the next 15 days after the Test expiry date.
I am not able to access My Tests, what should I do?
Mostly, your Testbook Pass has expired and you need to renew it. If that’s not the case, please write to [email protected]
I am not able to see Tests for my desired exam. What should I do?
You can see all available test series for all exams in All Tests tab. Please ensure you are in the right course (course dropdown besides Testbook logo on top left corner). You will find your Tests in My Tests tab under respective Exam tabs. All your attempted tests should be available in Attempted Tests tab. If you are still not able to find your exam or tests, please write to [email protected]
I do not have a computer; can I appear for the test through my phone?
Yes, you may appear for the test through your phone. Simply download the Testbook App on your Android phone and take the tests there.
What if my computer gets disconnected from internet during the test?
No need to panic. We auto-pause your test and you can resume the test from where you left. You can also manually pause a test by clicking on the 'Pause' icon on the top left corner inside the timer circle. Please note that these functionalities are not available in a Live Test. Kindly ensure that you have an uninterrupted internet and power connection during the Live Tests.
If I am unavailable on the day of Live Test, can I attempt the test on any other day?
No, you cannot attempt the test at any point other than the given time because appearing for the test at any other time will lose its value as a Live Test and it will be considered like any other practice test. Once the Live Test is over, you will be able to see the test along with its solutions.
I do not have online payment activated, can I use any other mode for payment?
You can use your Debit card, ATM card, Credit card, Netbanking account or payment wallets like Paytm/PayZapp/Freecharge/Ola Money to pay for the pass. If you do not have any of the above payment methods, send us an email at [email protected] and we will suggest an alternative method.
My money got deducted twice while making the transaction, what should I do?
No need to worry! Generally, one of the transactions gets refunded back to your bank account automatically. In case this does not happen, you can reach out to us at [email protected] and we will track your payment to get it refunded.
My transaction failed, but money got deducted from my account, what should I do?
No need to worry! Generally, if failed, transactions gets refunded back to your bank account automatically. In case this does not happen, you can reach out to us at [email protected] and we will track your payment to get it refunded.
I entered wrong email-id and/or phone number while making the transaction, what should I do?
In case you have entered a wrong email-id or phone number, please send us an email at [email protected] with your order details, correct phone number, correct email id and scanned copy of your identity proof (driving license/voter card/aadhar card).
How can I apply for the refund?
To apply for a refund, you need to write an email to us at [email protected] within 7 days of purchase, mentioning in detail the reason for requesting a refund.
Will I get the refund if I want to stop using it before the Pass expiry?
Refund can be initiated only if requested within 48 hours of purchase of the Pass. Amount will be refunded if you have taken only Free Tests, and have not attempted any test(s) covered under Pass.
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